May 6, 2008
Vranken-Pommery Monopole: cutting costs
The good sales of Champagne maintains a current regular buyer on the values involved for several months. The action Vranken surperforme and the evolution of average values for a year ... The group founded by Paul-Francois Vranken ago thirty years has managed to take the second step of the podium producers of the precious beverage. The fact is all the more commendable that Mr. Vranken is far from being a man of the Seraglio, it is indeed born in Belgium and was not intended originally to meet the head of a group become inevitable in the very closed environment of the region Reims. .. After numerous acquisitions, Vranken is present on all niches through its various brands such as Pommery or Heidsieck.
Progression displayed. Beyond being a fine strategist, Mr. Vranken also has the hollow nose on the marketing ... His company develops and a growth rate substantially higher than its reference market. The progression of the house is generally three times faster than that of champagne as a whole! To feed its distribution network, Vranken took control of a port upscale and will sell wines produced by Mr. Vranken personally. One of the major strengths of the company is that it is focused on Europe and depends little currency fluctuations.
Marge. The margin has continued to increase last year, with the positive effect of improving the "product mix" and a good control of expenses. The debt may seem high, but it is largely covered by stocks. Still, the reflux of stock indices also began to put the clocks an hour in the sector. The ratios are LVMH and again the same as those of his challenger, while the status of world number one luxury justify a gap therefore. We believe that together we can still take profits on Vranken and stronger on the title of the tenor of the LVMH luxury world.
by erectusplus at 9:55 AM |
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