Apr 26, 2008

Microsoft insists on Yahoo to accept its "generous" offer




Microsoft insists on Yahoo to accept its "generous" offer

1. • Ballmer shortens the time to give an answer to the multinational

The minister of Industry, Miguel Sebastian (left) and chairman of Microsoft, Steve Ballmer, yesterday. Photo: David Castro
The minister of Industry, Miguel Sebastian (left) and chairman of Microsoft, Steve Ballmer, yesterday. Photo: David Castro

Carmen Jane
Mother

Microsoft has not given up on buying Yahoo and thinks impress upon the shareholders of the company next week if this weekend did not receive a response from the board of directors of the company. This was said yesterday by the chairman of the multinational software, Steve Ballmer, in Madrid, where he insisted that his offer is "quite generous" because it represents "80 times the profit" from Yahoo and that its strategy on new business models and shift towards advertising can continue even without the Internet company.

Free program
Ballmer, with over 400 businessmen of the Association for the Advancement of Management, acknowledged that his company has been engaged in a strategic shift in technological developments, the importance of Internet distribution in computer science and competition from Google in consumption, Apple in equipment and software as free business model. "Our main competitor is how it is changing the software industry. I had not believed that anyone had told me 10 years ago that my opponent was going to be free software ... We must add value," he confessed. "We want that 25% of our revenue comes from advertising. Now bill 3,500 million dollars by ads. It's less than Google and Yahoo, but it is significant and has to grow," he said.
To combat them, and as visionary, Ballmer drew a picture where the video and images become increasingly important as advertising and the media. "In 10 years there will be no paper. We will go with screens everywhere and we will have more electronic devices in homes, including domestic servants," he announced, although a little later defended that the mobile and PC have different uses and that is when Mail to write long, he prefers the keyboard altogether. He criticized the business model of the iPhone because "basa at high rates to operators by telephone and low-volume market," while hers is "more volume and less profit."

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